Panasonic Group. has developed ad banners technology "LCD" And the advantage of being able to send a VB tariff related announcements or other information the camera smart phone 5 meters or more.
Panasonic is promoting new technology as a more advanced technique of
"rapid response" codes QR Requiring users to bring their phones from the
symbol to be cleared, in addition to being a form of high-speed connections
that use light.
And adopt new technology, dubbed " Hikari ID " The introductory signals sent by "dual
light-emitting valves" LED is lighting the background of signs the
"LCD." this lighting Does not see the human eye, but can pick it by sensors Cameras of smart phones.
According to Panasonic, the data is divided into blocks to achieve a
transfer rate of several kilobytes second, this is much faster than
conventional speeds for visible light communication VLC A data
transfer method can be caused by light emitting diodes as well.
And the application of " Hikari ID" which for the
smart phones can call announcements or
related sites of cloud servers. This system works well when smart phones
reference to objects which blinking
illuminates diodes LEDs.
A spokesman
for Panasonic, the system can also be used on trains or subways, so travelers
can, for example, benefit from the application of the translation of the names
of the stations or other information by automatically scanned using smart
phones. "
Will be
first targeted retailers with this new technology, however, Panasonic plans to
try to apply at a store in Tokyo.
Panasonic said it intends to display it " Hikari ID " during the upcoming Consumer Electronics Show CES 2015 Which kicks off next month in Las Vegas, also plans to market the
technology commercially during the fiscal year ending 31 March 2016.
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